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Graphic Design as a career

Graphic Design is defined as the process of visual communication which combines words, images and ideas to present the information to the audience. Art has merged with science and this fantastic relationship has produced tremendous scope in graphic designing as a form of applied art. Pictures are the most effective means of communication and graphic design implies this wonderfully well.  The graphic designer is a specialist in solving the problems associated with visual communication. The qualified graphic designers have the skills in Drawing, Layout, Typography, Lettering, Diagramming and Photography.

They develop the layout and production design of newspapers, magazines, corporate reports, journals and other publications. They also create the promotional displays; marketing brochures for services and products, packaging, design distinctive logos for businesses and products. Due to tremendous growth of the media industry and excellent employment options available, many people are opting for Graphic Design courses in India.

Scope of Graphic Design –

In India, Graphic Design is considered as a lucrative career option nowadays. Students can choose a wide range of programs in Graphic Design in India and they can also start their career as a graphic designer. Different job opportunities under this sector are –

• Graphic Designer 
• Design Management Professional 
• Creative Directors 
• Brand identity designer 
• Logo Designer 
• Layout artist 
• Flash Designers 
• Art Workers, etc 

Few courses offered under Graphic Design –

• Advance Diploma in Graphic Design 
• Certificate in Graphic Design 
• Graduate Diploma Program in Graphic Design 
• Bachelors of Design in Graphic Design 
• Bachelors of Graphic Design 
• Bachelor of Arts in Graphic Design 
• Master of Design in Graphic Design 
• Post-Graduate Diploma Program in Graphic Design 
• Doctoral program in Graphic Design 

Top Graphic Design Colleges in India –

• Department of Design, Guwahati Indian Institute of Technology in Assam 
• Industrial Design Centre IIT Bombay in Maharashtra 
• Indian Institute of Technology in Kanpur 
• Raffles Millennium International 
• M.I.T. Institute of Design 
• National Institute of Design in Gujarat 
• Power Mation Academy 
• Srishti School of Art, Design and Technology in Karnataka 
• Symbiosis Institute of Design in Pune 
• WLC College India, Hyderabad 

Eligibility –

UG Eligibility –

For admission into bachelor’s degree program a student must pass higher secondary education or 10+2 from any reputed institute/university.

PG Eligibility –

For admission into master’s degree program a student must have a bachelor’s degree from any discipline.

Career Prospects –

Graphic Designers have a wide scope in media sector. Graphic designers can opt for a profile such as Design Management Professional, Brand identity designer, Logo Designer, Layout artist, Flash Designers, Art Workers, Creative Directors, design consultants, magazine layout editors, etc in any reputed media organizations. In addition to these career prospects one can also pursue their career as a graphic designer in design studio, advertising agencies, educational institutes, manufacturers, marketing firms and publishers.

Pay package –

For fresher’s who want to build a career in this sector have lucrative job opportunities. For starters the pay package ranges between Rs. 8,000 to Rs. 20,000 per month and for senior designations the pay scale depends upon the experience, quality of their work and the organization for which they are working.

Visual Merchandising

Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically p

leasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.

Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.

Components of Visual Merchandising:

There are certain things which a retailer needs to take

care while proceeding with the process of displaying his products. These components when combined together in a proper ratio will make a successful outcome.

Make merchandise the focal point:

The main go

al of display is to showcase the

products within the overall display area. Customers give three to five seconds of their attention to window display. The retailers visual message should be conveyed to the customer in that short period of time. It should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. The arrangement of window display should go with the

product and should not suppress them to make it discernable to the eye.

Right choice of colors is vital:

Color is one of the most powerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colors can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully. A right choice of colors in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display. A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. A display of babys accessories should reflect light shades of pink and blue colors. A Christmas display should contain colors of red, green, gold and silver.

Display themes to appropriately support the product:

A theme is a display of sale items of similar categories e.g. a display of kitchen accessories. Its essential to have themes for all retail displays. They can be romantic, wild, or capricious, and capture peoples imaginations.

A good theme will lure the customer with a shopping mood into the store. Themes mainly depend upon the retailers imagination and creativity. Focusing on the right theme rather than creating a display with expensive raw materials is the key to successful window display. A shoe store theme can be a group of elves buying shoes. A theme for display of casual wears can be a group of mannequins sitting casually at a get together in different poses. Related themes will tug the heartstring of the customers and will pay off.

Display should complement the retailers other strategies:

The content of the display should complement the in store environment and other marketing strategies of the retailer. If the retailer has a specific logo, the colors of the display can reflect the same color of the logo. For e.g. MacDonalds display, the clown is of the same color, red and yellow as in their logo.

Cleanliness:

Neat and clean arrangement is the foundation of an inviting a successful visual display. A beautiful display can be ruined by a cracked sign holder or an unclean display environment. Effective cleaning schedule of showcases and display fixtures is required.

Change the display settings in frequent intervals:

Changing the arrangement of the displays in regular intervals will initiate new interest about the products in the minds of the customer. By designing a plan-o-gram and activating changes frequently one can thus be a proactive retailer.

With globalization and the retail boom, visual merchandising is growing in leaps and bounds. It is not simply concerned about decorating a store beautifully; but must also symbolise the brand keeping the target audience in mind.